Benefit Cosmetics

Senior Graphic Designer / 2019 - 2021
Graphic Designer / 2018 - 2019


As Senior Graphic Designer at Benefit Cosmetics, I played a key role in overseeing both digital and print design, ensuring a cohesive brand identity across all touch points. I worked closely with the marketing team to develop campaign identities, as well as personalised artwork for influencer activations and press events. Alongside my design responsibilities, I managed one direct report, overseeing their workload to ensure it was achievable and that deadlines were met. From digital assets for social media and email campaigns to print materials for events, I delivered high-quality designs that elevated the brand's playful presence both online and offline.

Responsibilities included:
- Delivered creative for both digital and print usage
- Owned projects from concept through to delivery
- Created templates from developing guidelines
- Design point of contact for all digital marketing teams
- Project managed workflow of myself and direct report
- Managed, supported and developed direct report

Makeup tutorial asset for organic social created using After Effects

Makeup tutorial asset for organic social created using After Effects

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