Estée Lalonde

Creative Assistant / 2016 - 2018

As Creative Assistant to influencer Estée Lalonde, I played a key role in overseeing all graphical output across her website, YouTube, and social media channels. I was responsible for ensuring a consistent visual identity across all platforms, from designing graphics for video thumbnails to creating content for her social feeds. This role also gave me the opportunity to assist with content creation, where I filmed YouTube videos and captured photography for Estée's online presence and brand collaborations.

Responsibilities included:
- Captured and edited photographic content
- Filmed, edited and published video content
- Designed and delivered editorial creatives for blog and social posts
- Designed, scheduled and delivered monthly newsletters
- Liaised with brands to secure and discuss projects and deals
- Managed the regular upkeep of artwork across social channels and website